After Phones, Now Micromax Aims To Redefine Mobile Payments In India

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Micromax was one of the first Indian mobile manufacturers to establish itself in the highly competitive smartphone market. It not only managed to carve a niche for itself amidst all big brands, but also set several new benchmarks in the industry. Off lately, the company seems to have lost a bit of steam but this couldn’t deter the firm from launching new products and bringing in new services. And now, with an aim to revolutionize the digital payments space in India, Micromax has today announced the launch of India’s first smartphone based native payments solution in a strategic partnership with leading mobile payments company TranServ. Under the partnership, the companies will be rolling out a series of payment solutions specifically designed to meet the varied demands of the mobile-first Indian consumer.

Wondering what this move would result in? It will lead to the creation of a digital payment infrastructure that Micromax users can use for making financial and social transactions such as sending or requesting money, splitting bills, sending gifts to friends and making payments through native phone integrations, such as contacts in the device address book.

Commenting on the partnership, Vikas Jain, Co-founder, Micromax Informatics said, “At Micromax, we have always believed in bringing more value to our consumers by integrating the best in class services on our devices and this is where the future is. Our vision is to enable users to enjoy a seamless and delightful experience across categories like Hospitality, Travel, Healthcare, Entertainment, Ecommerce or Payments where we populate the gaps to map their digital journey to their fulfilled world.”

Moreover, the Micromax- Transerv partnership will also see a roll out of unique digital financial solutions such as micro-loans & other personal financial services that mobile wallet users in the country can leverage for their good. However, the big question that we have on our mind is: What would prove to be Micromax’s differentiator in the ever-growing list of mobile wallet providers in the country?

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After Phones, Now Micromax Aims To Redefine Mobile Payments In India